ROOQ RECORDS was founded in 2026 by creative entrepreneur Rocco Antonio, on the 5th anniversary of the launch of PROJECT ROOQ — the flagship brand that laid the foundation for a growing creative movement built on storytelling, innovation, and emotion. What began as a bold independent creative platform has now evolved into its next chapter: music. Built from a passion for raw expression, ROOQ RECORDS was created to the freedom to create without limits. The label represents a new era of independent music culture — cinematic, emotional, experimental, and unapologetically real.
From alternative rock and dark pop to underground electronic and genre-blending concepts, ROOQ RECORDS exists to push boundaries and tell stories that connect on a deeper level. For founder Rocco Antonio, music has always been the natural next step. After years spent building worlds through visual design, branding, and creative direction, the launch of ROOQ RECORDS brings sound into the universe of PROJECT ROOQ for the very first time. Already known for his successful podcast content and expanding catalogue of long-form interviews, Rocco is now building a new chapter through ROOQ Records — an ambitious independent music venture focused on creating immersive artist brands, compelling stories, and music that resonates beyond the songs themselves. Alongside his music projects, Rocco is also developing an original horror series, continuing his passion for storytelling across multiple forms of media. Whether behind a microphone, writing songs, creating fictional worlds, or building new creative experiences, his mission remains the same: to create stories that connect, inspire, and leave a lasting impact. Through ROOQ Records, Rocco Antonio is building more than a label — he is building a universe.
This is only the beginning.
Welcome to ROOQ RECORDS.
From alternative rock and dark pop to underground electronic and genre-blending concepts, ROOQ RECORDS exists to push boundaries and tell stories that connect on a deeper level. For founder Rocco Antonio, music has always been the natural next step. After years spent building worlds through visual design, branding, and creative direction, the launch of ROOQ RECORDS brings sound into the universe of PROJECT ROOQ for the very first time. Already known for his successful podcast content and expanding catalogue of long-form interviews, Rocco is now building a new chapter through ROOQ Records — an ambitious independent music venture focused on creating immersive artist brands, compelling stories, and music that resonates beyond the songs themselves. Alongside his music projects, Rocco is also developing an original horror series, continuing his passion for storytelling across multiple forms of media. Whether behind a microphone, writing songs, creating fictional worlds, or building new creative experiences, his mission remains the same: to create stories that connect, inspire, and leave a lasting impact. Through ROOQ Records, Rocco Antonio is building more than a label — he is building a universe.
This is only the beginning.
Welcome to ROOQ RECORDS.
Aftificial Intelligence Team Members
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Suny
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Sharon
Sharon serves as ROOQ Records' AI Executive Assistant, creative collaborator, and strategic sounding board. Working alongside founder Rocco Antonio, she helps develop artists, build brands, refine concepts, plan content, generate ideas, and expand the growing ROOQ universe. From music releases and marketing campaigns to worldbuilding, storytelling, and creative strategy, Sharon helps transform ambitious ideas into actionable plans, allowing Rocco to focus on creating and building the future of ROOQ Records.
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Written and produced over years of creative development, the album explores how a single lyric can transform when interpreted through different lives, personalities, experiences, and musical styles. To bring that vision to life, Rocco Antonio created 12 fully developed AI-based artists
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